About the Rhinelander Tourism Marketing Committee (RTMC)

What is the Rhinelander Tourism Marketing Committee?

The Rhinelander Tourism Marketing Committee (RTMC) consists of local officials and business owners that markets the Rhinelander Area as travel destination.

Membership includes city of Rhinelander officials, owners/managers of Rhinelander and town of Pelican lodging properties.

The RTMC works with partners throughout Rhinelander and Oneida County (lodging properties, attractions, etc.) to help promote tourism to the area.

The RTMC’s marketing efforts cover a wide array of outlets, from the Explore Rhinelander website and social media channels to seasonal contests.

How is the RTMC funded?

Money for the RTMC comes from a portion of the room tax collected by the city of Rhinelander and the town of Pelican.

How room tax is distributed:

  • City of Rhinelander room tax is divided as follows:
    • 40% to RTMC to support a destination marketing program serving the Rhinelander Area
    • 30% to city for maintenance/improvement of recreational facilities
    • 17% to Rhinelander Area Chamber of Commerce for Visitor Center operations
    • 8% to city-designated marketing efforts
    • 5% to RTMC in support of local community organizations and events that attract outsiders to the Rhinelander Area
  • Pelican room is divided as follows:
    • 40% to RTMC to support a destination marketing program serving the Rhinelander Area
    • 40% to Pelican Promotions for their own marketing efforts
    • 17% to Rhinelander Area Chamber of Commerce for Visitor Center operations
    • 3% to RTMC in support of local community organizations and events that attract outsiders to the Rhinelander Area