About Us

What is the Rhinelander Tourism Marketing Committee?

Established in 2010, the Rhinelander Tourism Marketing Committee (RTMC) consists of local officials and business owners that markets the Rhinelander Area as travel destination.

Membership includes city of Rhinelander officials, owners/managers of Rhinelander and town of Pelican lodging properties.

The RTMC works with partners throughout Rhinelander and Oneida County (lodging properties, attractions, etc.) to help promote tourism to the area.

The RTMC’s marketing efforts cover a wide array of outlets, from the Explore Rhinelander website and social media channels to seasonal contests and the award-winning Hungry Hodag app.

How is the RTMC funded?

Money for the RTMC comes from a portion of the room tax collected by the city of Rhinelander and the town of Pelican.

How room tax is distributed:

  • City of Rhinelander room tax is divided as follows:
    • 40% to RTMC to support a destination marketing program serving the Rhinelander Area
    • 30% to city for maintenance/improvement of recreational facilities
    • 17% to Rhinelander Area Chamber of Commerce for Visitor Center operations
    • 8% to city-designated marketing efforts
    • 5% to RTMC in support of local community organizations and events that attract outsiders to the Rhinelander Area
  • Pelican room is divided as follows:
    • 40% to RTMC to support a destination marketing program serving the Rhinelander Area
    • 40% to Pelican Promotions for their own marketing efforts
    • 17% to Rhinelander Area Chamber of Commerce for Visitor Center operations
    • 3% to RTMC in support of local community organizations and events that attract outsiders to the Rhinelander Area

What are some examples of the RTMCs recent marketing efforts?

Hodag for President: The RTMC oversaw the ADDY Award-winning Hodag for President campaign in summer/fall of 2016. This campaign covered a wide array of marketing efforts, including the production of bumper stickers, buttons and other (continued) merchandise available at campaign offices throughout downtown (in an effort to get visitors downtown during last years construction); a Hodag for President microsite; a giveaway (the Economic Stimulus Sweepstakes, which garnered nearly 2,000 entries); Snapchat filters that were available at several locations across Rhinelander; and more.

 

Redesign of ExploreRhinelander.com: In late 1Q/early 2Q 2017, the RTMC launched its fully redesigned website, which places a much greater emphasis on the famous Rhinelander Hodag. The Hodag serves as a guide through the site, informing visitors about the things to do and see in the Rhinelander Area. Visitors are encouraged to spend time exploring the site through fun new features like an online version of the ADDY award-winning Hungry Hodag app and an arcade of playable games in the Hodag’s Den.

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